Pak up your troubles in your Digipak

DIGIPAK IDEA ONE!

Above is a photo draft or my original ideas for my Digipak. I took influences from Lady Gaga, as she is a strong pop star who makes controversial music videos which both sexualise her and show her off as a strong iconic woman. The use of a strong image shows our artist to be strong and independent, an ideal icon for female audiences. In the final Digipak the artist would be wearing white clothing, the use of the colours white appeals to an aspirant market as it is typically associated with being expensive. However the use of a close-up image, typically within pop, sexualises the artist by showing her face, boobs and body, whereas Adele typically uses and image of just her face. I also used a simple font, this challenges the Pop genre as usually thick curly writing in popping colours is usually used, for example Katy Perry. The use of simple fonts will appeal to older audiences as it's much more mature and less child like. The digipak throughout uses a similar image, one that will be used within out music video.

 Above are two examples of similar album covers/digipaks to our own. Both are well established pop icons who appeal to female audiences similar to our own, they appeal to the aspirant market as their videos are glossy and of high quality, making female audiences want to be them. Both covers use strong iconic images. The covers are modern and have an adult element, with the sexualised but serious image from Lady Gaga, and enhanced close-up of Christina Aguilera. Both covers follow conventions of pop, for example Lady Gaga uses quirky costumes and interesting font to catch audiences whereas Christina has used popping colours, however the covers still have a mature element to them. This is the similar effect we want our digipak to have, to create a sexual image of our artist that is also strong and independent while following the conventions of the pop genre.

FONT IDEAS;

Above is a selection of fonts we could use for our Digipak, although typically pop fonts tend to be very Katy Perry and Britney Spears, using curved and bold writing which suggests an element of fun and fantasy, suited to the typical conventions of pop, as being bold and quirky. I took influences from pop artists such as Lady Gaga, Rihanna and Beyonce to develop strong dynamic fonts.

Dynamic fonts tend to be used as it illustrates the type of music artists make, Ed Sheeran tends to make very down to earth and relateable music, so uses a font which suggests this, such as a sketchy "+" which looks as if it's been done by hand.

My font willd be strong and identified as part of my artists brand image. The visually strong font is eye catching and will appeal to my aspirant market as it suggests something "out of the ordinary" and strongly markets my artists name, for example the third font, is similar to Rihanna's and the larger "A" is eye catching and the multiple "Adele's" written inside make sure the artists name is remembered.

 Using visually strong fonts shows that we want our artist to be known as a strong and independent woman that aspirant audiences can look up to and want to be like.The fonts also suit the image we want to brand our artist with through our music video, our video will use conceptual and visually strong images, this is reflected through our strong unique fonts.

The font we will use will also be in black as it is strong and eye catching but also matches our colour scheme of using whites, reds and blacks, whereas if our music video was more targeted at a younger pop audience our colour scheme may be similar to Katy Perry's using bold pinks and blues.