Since visiting the television studio, my plans for my Music Video have slightly altered, rather than using films such as Chicago, Flashdance and Black Swan as inspiration, I have turned to the Queen of Pop, Lady Gaga, and sassiest mother of them all, Beyonce for inspiration. This was due to the decision to use a white screen rather than a black background. Through our research I thought this image was much stronger and iconic and would be ideal for choreography. this also led to a change of song, as "Set fire to the Rain" didn't have the wow factor when it came to choreography, we therefore saw this as a chance, to still use an Adele song but to rebrand her as a full on pop icon!. We changed our song to "Rumour Has it" as the continuous beat is a thrilling opportunity to create interesting choreography.
This also led to the decision to follow modern pop conventions such as multiple locations. We took inspiration from Beyonce's song "Why don't you love me", having our artist in her bedroom on an old dial phone singing. I also liked the use of fire behind Lady Gaga towards the end of "Bad Romance" to use as a background, placing the image against a green screen. Lady Gaga's music videos have been a huge influence on our final piece, her choreography is strong and dynamic, similar to our own desired choreography.
TREATMENT!
The video opens with three dancers against a white screen, stood still in dynamic shapes. The opening sequence cross cuts between the profile of the artist, the artist in her bedroom picking up her phone and the three dancers. The first verse cross cuts between the profile image, dancers and artist in her bedroom, using multiple shots such as close-ups, long shots and mid shots. As the song reaches the chorus a third location is introduced, this will use the green screen and a 'fire like' background. The second verse cross cuts between the three different versions of the artists and the dancers, who have now incorporated chairs into their routine. As the song reaches the bridge the artist throws down the phone and three dancers begin to dance 'smoothly' in front of a 'kaleidoscope' style background. (we've all seen the new M&S advert, right?). The bridge includes cross cutting between the new location, the original three dancers and the artist in her bedroom as she falls slowly onto her bed. The final section of the song cross cuts between all location, matching the four versions of the artists singing and multiple dance sequences.
GREEN SCREEN IMAGES
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