In the above image are examples of media our target audience would consume. Typically they would read more expensive and "artistic" magazines such as Vogue and Grazia, rather than your typical Take a Break. Our audience are more likely to shop in stores such as HMV and Littlewoods, the more expensive end of the highstreet, this is also due to the fact that audiences in their 20's are more likely to be purchasing CD's from HMV than downloading music through iTunes, as typically they have a more disposable income rather than younger audiences. Typically the aspirant market are usually middle class and well educated, so tend to listen to radio stations such as BBC, rather than the very young orientated radio station, Kiss FM, they are also more likely to invest time in watching mainstream channels such as ITV rather than E4 and music channels such as Kerrang.
In the above image are examples of media our audience would not consume. As we are targeting an older audience in their 20's they aren't as likely to be online as much as younger audiences, so are unlikely to be using apps such as Youtube and Itunes. We also established that older audiences are more likely to watch BBC and ITV so are unlikely to watch TV shows on Channel 4 as they typically target 17-18 year olds, such as Skins and Misfits.
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