During the
half term break, on days I couldn't come in to college to use the
mac software to
edit my music video, I started to
design my magazine adverts. However, I noticed that
both the magazine advert and inlays for the album artwortk contain
company logo's from the
producers and distritbutors of the works.
Rather than to research through many different companies to find one perfectly suited to my new brand of Adele and popular music,
I decided to design my own.

To the right is the
design for my first company logo. As
Adele is a
british singer I created a
UK based company, called
London Records. The image came from
Fotoflexer, an online editing tool which supplies editing accessories such as images. The
image of the crown is
very british, and the
idea of royalty will
appeal to our aspirant target market who aim for fame. The
font is also very simple, which is
typical of most company logos, they tend to use
easy to read, bold and simple font.
London Records is a
new company,
founded in 2010, and its
parent company is EMI Records, which is a
huge British Record Company. We
decided to create fairly new companies, as our
brand of Adele is new and fresh and didn't want her to be attatched to
outdated labels as she is
trying to appeal to a young and modern audience.

To the
left is our second design for a company logo, called
"The Red Lady Effect". It is suggested that this is a
huge record company as it is
associated with MTV and founded in the
United States. The company again is
fairly new, founded in
2000, ideal for our new artist.
Compared to the first logo, this one is
much more younger, this is due to it being
directed at Pop Artists, the
logo uses bright popping colours and an element of sexiness, through the use of red. This will
appeal to a
typically female orientated audience, who will
aspire to be like pop aritsts. The
logo is very simple, and again uses bold and easy to read font and the image suggests a genre and target audience.
This is our
final company logo, called
"MamaMusic". This is suggested to be our
largest company due to its
association with "Universal Music Group". The company
is not genre specific as it
produces and distributes for various artists hence the logo is our most simple, this is because
it is not genre specific and hasn't been made into a brand like the other two, which have
strong characteristics. The
name is simple and effective, as this is a
music company which would be more interested in drumming up cash rather than independent music companies which focus on the artist. This is ideal for our artist as she is an upcoming international star who has been branded in a specific way similar to other pop artists, whereas if she were a indie artist, she would want an individual style and would likely lean towards a smaller record company.