Setting Fire to my Planning

I have chosen to do the song "Set Fire to the Rain" By Adele. For my music video I will take inspiration from films such as Black Swan, Chicago and Flashdance, due to its use of dark lighting, dramatic choreography and costume. I have also taken inspiration from the Cover art of the book 50 Shades of Grey with the idea of mystery and masquerade. 

I have decided to use a Performance Based video for my music video. Although the lyrics within the song are very strong and visual and could possibly be made into a narrative based video I have opted to use a performance as it is most typical within the Rock and Pop genre as it showcases the artists and sells them to the public so they become recognisable. I also want to attempt to create a conceptual music video, one which pushes my creativity and artistic ambitions in order to create an entertaining music video.

I established the Genre of Adele to be pop rock, as she combines popular music with dark elements of rock. This means i can incorporate the conventions of both genres to create a dramatic and entertaining music video which follows the conventions of its original genres. Above in my Mind Map I established that my music video would use a dark romantic colour pallet, this is very typical of the rock genre, as reds, blacks and blues are often used, as it tends to reflect the dark narrative and music. I want to use this colour pallet for my video as the song is very dark and dramatic. However I want to incorporate conventions of Pop within my video, such as the use of unusual costumes and mise-en-scene e.g. the ballet dancers outfit and vintage 50's microphone. My editing will also follow the typical conventions of the pop genre, and my shots will be quickly edited and will cross cut between the performance and dancer.

For my music video I will use just one location, the TV studio, this is because for something low budget it is easily accessable and can act as multiple locations, a dance studio for the dancer and a performance space for the artist. Although typically pop uses multiple location I want to challenge this convention by using one location but still create an eye catching final product by cutting quickly between shots and making it appear as if multiple locations have been used.

I have decided to take a PostModern approach to my music video using intertextual references to famous dance films such as Black Swan, Chicago and Flashdance. Modern pop songs typically tend to use intertextuality such as Lady Gaga's music videos. I want to use similar costumes and lighting to the films and will also take inspiration for choreography which is typically used within pop videos, Britney Spears is always using bursts of choreography within her music videos in order to keep the audience entertained.

SKETCHING MY MISE-EN-SCENE

I drew sketches of possible images I want to use within my final product, such as location, ideas for set and costume ideas.