Thursday, 4 October 2012

Jesus loves PostModernism

Modernism was a political movement that aimed to reinvent culture that had become outdated. Modernism occurred between the 1890's to the 1960's and is a rejection against realism. Divisions of modernism include avant-garde, experimental treatment of artistic, music or literary material and surrealism, taking things a way from the real and making them fresh.
Dali's 'Lobster Phone' is an example of surrealism

Postmodernism is generally from the 1970's onwards and is a breakdown of barriers between genres and styles, and distinction between binary divides, typically mixing up time, space and narrative with an emphasis of style over content. It is a blurring of fiction and reality/representation and the real, a theory by Bandrillard says it is becoming more use to a mediated version of reality, than reality itself, known as hyperreality. (it isn't real unless in the media)

FEATURES OF POSTMODERNISM:

Intertextuality: one media text referring to another
Parody: making something in an original way
High Culture: art, literature, theatre, opera etc
Low Culture: film, TV, video games, comic books etc
Pastiche: an artistic work in a style that imitates that of another work, artist or period. This is a self conscious imitation
Bricolage: mixing up and using different genres and styles
Homage: imitation from a respectful stand point
Auteur: a director who develops their own distinctive visual style
EXAMPLES:
PORK AND BEANS: WEEZER: 
This music video is a perfect example or INTERTEXTUALITY and BRICOLAGE, as it combines music video with viral footage from YouTube. The video continually refers to popular internet culture and YouTube videos. 

The video opens referring to "One Man Band", with four separate shots played in the same frame of the band playing instruments and singing. The video also makes a reference to the typical nuisance of buffering before moving on to its next cultural reference of "Numa numa", "Dramatic gopher" and "Afro Ninja".

There are also references to: "Diet coke and Mentos Experiment"
"GI Joe Gay"
 "most T-shirts worn at one time"
"Chris Crocker - LEAVE BRITNEY ALONE"
"Miss Teen, USA, South Carolina ANSWERS A QUESTION"
 "Evolution of Dance"
"Chocolate Rain"
"Daft Hands - Technologic"
"Daft Bodies - Stronger"
"Shoes"
"Charlie the Unicorn"
and "Its Peanut Butter Jelly Time".
The video then cross cuts between each of these video references until at the end of the song when all Youtube references are played together. 
THE DEATH SET: THEY COME TO GET US:
This music video is also another good example as it overloads the audience with low culture references throughout the entire video. An army of pop culture surrealism. The video opens referencing popular film "Back to the Future", the famous scene where Marty McFly wakes his father my pretending to be Darth Vader. Throughout the music video audiences are bombarded with many many more cultural references from television, video games  toys and film and other low culture. Such as, "Godzilla", "Marge Simpson", "Spider Man", "Bugs Bunny", "Batman", "Lego Men", "Mario", "Jurassic Park",  "Star Trek" and "Army Men". The titles also mimic those used in the "Back to the Future Films"


LADY GAGA: PAPARAZZI/TELEPHONE  


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