24/01/13 - 29/01/13
Friday - Tuesday
By Friday's lesson we had finished all our filming. I decided to start editing from scratch, this was because of the new footage we had gathered and decided it would be easier to edit from the start rather than to add the new footage and then have to fiddle around with the other clips already on the timeline.
I began by editing the opening beat sequence, which uses multiple split screens. Despite a lot of the dance clips being un-useable, we were able to incorporate all three in to the introduction. We cropped and scaled down the clips so that they would all fit in the frame, we did this using the crop and transform tool. We then moved the clips so that each dancer would enter the frame on
one of the beats which signaled a change of position.
We also used a second split screen in the opening sequence, however rather than three clips we used just two from the new footage we had gathered. We dragged a close up shot of someone answering the phone and a mid shot of the same phone being answered. Originally, the shots appeared on the timeline seperately, using match on action, however the shot sequence looked less like a music video. So I decided to experiment using a split screen, using the crop and transform tool and placed the close up of the phone on the left side of the frame and the mid shot on the right. I then altered the clips so that the phone would be picked up, then matched the clips so it looked as if the phone was moving from one clip into the other as the artist answered it.
Then I began to re-edit the first verse, originally the first verse before contained the dance sequence, however so this didn't become repeptitive throughout the music video (due to the choreography being very basic and repetitive) we decided to use the silhouetted dance sequences during the chorus instead. Now our first verse contains multiple shots of the silhouetted profile and shots from the bedroom sequence. We dragged these shots onto the timeline so we had a variety of shot types to work with, including a mid shot, close up, profile and extreme close up. I then edited the sequence so that the shots would cut across eachother, using match on action. We used quicker cuts as the song lead up to the first chorus, at 0:36 where the song is silent, in order to build tension
We were also able to edit the opening of the chorus from "Bless your soul ....She ain't got your love anymore". This is where we introduced a third location and costume, the green screen. This section used multiple cross cuts between shots from the bedroom sequence, the silhouetted profile and close ups and mid shots of the green screen, using match on action between shots. For our green screen we used the same technique as before, mentioned in our Editing Pt II post, using a keyer and then applying multiple layers to give a 3D effect.
As the section ends, we used a four way split screen of the artist singing "Rumour Has It", this added variety to our shots but also established our music video style and genre, as split screens are very typical within Pop. To create the four way split screen we used the same technique as before, we layered the clips on top of eachother on the timeline and using the transform and crop tool, we were able to scale the images down and place them in each corner of the frame.
Below is our rough cut. Currently its only 1 minute long due to our decision to start again. There were also issues with the syncing once the video was exported and uploaded to Youtube which effected some of the feedback we received.